O2.tv: A Modern Logo for National Television

A Symbolic and Eye-Catching Design

The O2.tv logo stands out among national televisions in Serbia with its simplicity, freshness, and eye-catching design. The name "O2.tv" demanded a precise and clear solution, and the final result delivers just that. The logo's simplified and captivating design instantly positions O2.tv as a top visual identity in the Serbian media market.

Used both on-air and off-air, the O2.tv logo serves as the foundation for all graphic packages and promotional materials for the television brand. It is applied as an on-air bug, programming graphics, and in print on promotional materials, trailers, and TV identity videos in 3D technique. The logo's versatility allows for endless variations and forms, keeping it fresh and engaging with every appearance.

The O2.tv logo is characterized by its blue color, which symbolizes the connection with the organic world and appeals to the male audience. The combination of blue and white throughout every possible use maintains simplicity and elegance, while the logo's strong and clear lines, colors, and shapes leave a positive impression on viewers.

The O2.tv logo was created by Dragana Stojanovic, with art direction and branding by Zoran Djudurovic. Marko Stojanovic contributed to the sound identity, while Aleksandar Rados served as the Marketing Director. The animation was done by Pr1mer studio. The project started in April 2015 and was completed in August 2017 in Belgrade, with the logo going on air in September 2017.

This exceptional design has been recognized with the Iron A' Design Award in 2019. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The O2.tv logo stands out for its integration of industry best practices, competent technical characteristics, and its ability to provide fulfillment and positive feelings to viewers, contributing to a better world.